Advances in National Brand and Private Label Marketing
Third International Conference, 2016
Nonfiction, Health & Well Being, Psychology, Occupational & Industrial Psychology, Business & Finance, Marketing & Sales
| Author: | ISBN: | 9783319399461 | |
| Publisher: | Springer International Publishing | Publication: | June 16, 2016 |
| Imprint: | Springer | Language: | English |
| Author: | |
| ISBN: | 9783319399461 |
| Publisher: | Springer International Publishing |
| Publication: | June 16, 2016 |
| Imprint: | Springer |
| Language: | English |
This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.
This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.
