Advertising Language

A Pragmatic Approach to Advertisements in Britain and Japan

Nonfiction, Reference & Language, Language Arts, Linguistics
Cover of the book Advertising Language by Keiko Tanaka, Taylor and Francis
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Author: Keiko Tanaka ISBN: 9781134640461
Publisher: Taylor and Francis Publication: July 5, 2005
Imprint: Routledge Language: English
Author: Keiko Tanaka
ISBN: 9781134640461
Publisher: Taylor and Francis
Publication: July 5, 2005
Imprint: Routledge
Language: English

Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries.
The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries.
The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.

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