Aesthetic Communication
Business & Finance, Management & Leadership, Planning & Forecasting, Management
| Author: | O. Thyssen | ISBN: | 9780230304017 |
| Publisher: | Palgrave Macmillan UK | Publication: | December 8, 2010 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | O. Thyssen |
| ISBN: | 9780230304017 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | December 8, 2010 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication.
This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication.
