Marketing Metaphoria

What Deep Metaphors Reveal About the Minds of Consumers

Business & Finance, Marketing & Sales, Research, Consumer Behaviour, Nonfiction, Social & Cultural Studies, Social Science

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

More books from Harvard Business Review Press

bigCover of the book The Future of Competition by

bigCover of the book The HR Scorecard by

bigCover of the book There Is an I in Team by

bigCover of the book Leadership Transitions and Team Building: Leadership Collection (2 Books) by

bigCover of the book The End of Corporate Imperialism by

bigCover of the book The Leadership Code by

bigCover of the book Heart, Smarts, Guts, and Luck by

bigCover of the book The Harvard Business Review Entrepreneur's Handbook by

bigCover of the book Get Your Venture Backed with Persuasive Data Viz by

bigCover of the book Set-up-to-Fail Syndrome by

bigCover of the book HBR Emotional Intelligence Boxed Set (6 Books) (HBR Emotional Intelligence Series) by

bigCover of the book The Hidden Wealth of Customers by

We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy