Neuromarketing and Big Data Analytics for Strategic Consumer Engagement

Emerging Research and Opportunities

Business & Finance, Marketing & Sales, Consumer Behaviour
Big bigCover of Neuromarketing and Big Data Analytics for Strategic Consumer Engagement

More books from IGI Global

bigCover of the book Effects of IT on Enterprise Architecture, Governance, and Growth by
bigCover of the book Managing Security Issues and the Hidden Dangers of Wearable Technologies by
bigCover of the book Developing and Applying Optoelectronics in Machine Vision by
bigCover of the book Strategic Optimization of Medium-Sized Enterprises in the Global Market by
bigCover of the book Information Security in Diverse Computing Environments by
bigCover of the book Revolutionizing Enterprise Interoperability through Scientific Foundations by
bigCover of the book Handbook of Research on Applied Cybernetics and Systems Science by
bigCover of the book Decentralized Computing Using Blockchain Technologies and Smart Contracts by
bigCover of the book Promoting Global Peace and Civic Engagement through Education by
bigCover of the book Nutraceutical and Functional Foods in Disease Prevention by
bigCover of the book Active Citizen Participation in E-Government by
bigCover of the book Information Technologies, Methods, and Techniques of Supply Chain Management by
bigCover of the book Examining the Private Sector's Role in Wealth Creation and Poverty Reduction by
bigCover of the book Personal Values as Drivers of Managerial Innovation by
bigCover of the book Assessing the Role of Mobile Technologies and Distance Learning in Higher Education by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy