Branding to Differ

The Brand Building Handbook for Business Leaders.

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Commercial Illustration, Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Branding to Differ by Jean-Luc Ambrosi, Liberum Press
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Author: Jean-Luc Ambrosi ISBN: 9780992293611
Publisher: Liberum Press Publication: September 2, 2013
Imprint: Liberum Press Language: English
Author: Jean-Luc Ambrosi
ISBN: 9780992293611
Publisher: Liberum Press
Publication: September 2, 2013
Imprint: Liberum Press
Language: English
In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi demonstrates that the brand is fundamentally a promise, that it impacts both the emotional and rationale mind, and that ultimately good branding is about expressing a difference. He shows concisely how to approach brand management holistically throughout the organisation and emphasises which key elements truly impact a brand's success. His argument about the need to differentiate is compelling and provides the reader with a step by step approach on how to build a powerful brand. Written from both a strategic and practical perspective it is a road map on how to manage brands beyond the text book concepts and popular clichés. A must read for any senior executive.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi demonstrates that the brand is fundamentally a promise, that it impacts both the emotional and rationale mind, and that ultimately good branding is about expressing a difference. He shows concisely how to approach brand management holistically throughout the organisation and emphasises which key elements truly impact a brand's success. His argument about the need to differentiate is compelling and provides the reader with a step by step approach on how to build a powerful brand. Written from both a strategic and practical perspective it is a road map on how to manage brands beyond the text book concepts and popular clichés. A must read for any senior executive.

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