Cases on Branding Strategies and Product Development
Successes and Pitfalls
Business & Finance, Marketing & Sales, Consumer Behaviour
| Author: | ISBN: | 9781466673953 | |
| Publisher: | IGI Global | Publication: | December 31, 2014 |
| Imprint: | Business Science Reference | Language: | English |
| Author: | |
| ISBN: | 9781466673953 |
| Publisher: | IGI Global |
| Publication: | December 31, 2014 |
| Imprint: | Business Science Reference |
| Language: | English |
The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.
The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.
