Co-Opetition
Business & Finance, Management & Leadership, Leadership, Business Reference, Management
| Author: | Adam M. Brandenburger, Barry J. Nalebuff | ISBN: | 9780307790545 |
| Publisher: | The Crown Publishing Group | Publication: | July 13, 2011 |
| Imprint: | Crown Business | Language: | English |
| Author: | Adam M. Brandenburger, Barry J. Nalebuff |
| ISBN: | 9780307790545 |
| Publisher: | The Crown Publishing Group |
| Publication: | July 13, 2011 |
| Imprint: | Crown Business |
| Language: | English |
Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.
Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.
Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
