Dienstleistungsmarketing

Grundlagen - Konzepte - Methoden

Business & Finance, Industries & Professions, Industries, Marketing & Sales
Cover of the book Dienstleistungsmarketing by Heribert Meffert, Manfred Bruhn, Gabler Verlag
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Author: Heribert Meffert, Manfred Bruhn ISBN: 9783834938589
Publisher: Gabler Verlag Publication: December 22, 2012
Imprint: Gabler Verlag Language: German
Author: Heribert Meffert, Manfred Bruhn
ISBN: 9783834938589
Publisher: Gabler Verlag
Publication: December 22, 2012
Imprint: Gabler Verlag
Language: German
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Heribert Meffert und Manfred Bruhn vermitteln, wie Dienstleistungen professionell vermarktet werden können. In der 7. Auflage wurden alle Kapitel überarbeitet und um neue Entwicklungen ergänzt.

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Heribert Meffert und Manfred Bruhn vermitteln, wie Dienstleistungen professionell vermarktet werden können. In der 7. Auflage wurden alle Kapitel überarbeitet und um neue Entwicklungen ergänzt.

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