| Author: | David Wilkey | ISBN: | 9781450259255 |
| Publisher: | iUniverse | Publication: | November 15, 2010 |
| Imprint: | iUniverse | Language: | English |
| Author: | David Wilkey |
| ISBN: | 9781450259255 |
| Publisher: | iUniverse |
| Publication: | November 15, 2010 |
| Imprint: | iUniverse |
| Language: | English |
What the marketing experts are saying about FORMULA MARKETING
What a refreshing marketing book! Formula Marketing brings business reality and responsibility back to the profession of marketing, while demystifying how to measure performance and provide bottom-line growth to any company. James Hedgecock, Vice President of Business Development, Dimension One Spas
Formula Marketing takes the proven marketing practices used at major corporations and reduces them to a simple formula that works for everyone. This book is a cross between a tried-and-true instruction manual and a letter of encouragement from a friend.
Lisa Fine, formerly International Vice President of Marketing, Expense Reduction Analysts; Vice President of Marketing Services, Washington Mutual Card Services; and Director of e-Visa Marketing, VISA USA
This book is a must read for marketers looking to deliver real results to their organization. Wilkey really gets the ROI and gives you a pathway to deliver it.
Marques McCammon, Chief Marketing Offi cer, nbspnbspnbspnbspnbspnbspnbspnbspnbspAptera Motors Formula Marketing gives you the basic tools to create a successful marketing plan. nbspnbspnbspnbspMike Matey, VP Marketing, Quiksilver
What the marketing experts are saying about FORMULA MARKETING
What a refreshing marketing book! Formula Marketing brings business reality and responsibility back to the profession of marketing, while demystifying how to measure performance and provide bottom-line growth to any company. James Hedgecock, Vice President of Business Development, Dimension One Spas
Formula Marketing takes the proven marketing practices used at major corporations and reduces them to a simple formula that works for everyone. This book is a cross between a tried-and-true instruction manual and a letter of encouragement from a friend.
Lisa Fine, formerly International Vice President of Marketing, Expense Reduction Analysts; Vice President of Marketing Services, Washington Mutual Card Services; and Director of e-Visa Marketing, VISA USA
This book is a must read for marketers looking to deliver real results to their organization. Wilkey really gets the ROI and gives you a pathway to deliver it.
Marques McCammon, Chief Marketing Offi cer, nbspnbspnbspnbspnbspnbspnbspnbspnbspAptera Motors Formula Marketing gives you the basic tools to create a successful marketing plan. nbspnbspnbspnbspMike Matey, VP Marketing, Quiksilver
