Fundamentals of School Marketing

Nonfiction, Reference & Language, Education & Teaching, Educational Theory, Aims & Objectives, Administration, Business & Finance, Marketing & Sales
Cover of the book Fundamentals of School Marketing by Johanna M. Lockhart, Rowman & Littlefield Publishers
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Johanna M. Lockhart ISBN: 9781475829976
Publisher: Rowman & Littlefield Publishers Publication: August 30, 2016
Imprint: Rowman & Littlefield Publishers Language: English
Author: Johanna M. Lockhart
ISBN: 9781475829976
Publisher: Rowman & Littlefield Publishers
Publication: August 30, 2016
Imprint: Rowman & Littlefield Publishers
Language: English

Fundamentals of School Marketing begins with a clear presentation of the benefits of school marketing and defines exactly what school marketing is and what it is not. The book then provides a step-by-step guide to planning and initiating a successful school marketing program. Considerable attention is given to a comprehensive description of the essential elements of persuasive communications and how to use them effectively. The power of information is addressed with guidelines and examples for gathering and using information to enhance the school’s marketing efforts. Finally, three “real-life” school marketing success stories provide illustration, motivation, and inspiration. Throughout the book, information is presented in concise, topic-related sections for easy reference with examples and illustrations to facilitate program implementation. The author relied heavily on personal marketing, communication, and public relations experience in both the private sector and public education.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Fundamentals of School Marketing begins with a clear presentation of the benefits of school marketing and defines exactly what school marketing is and what it is not. The book then provides a step-by-step guide to planning and initiating a successful school marketing program. Considerable attention is given to a comprehensive description of the essential elements of persuasive communications and how to use them effectively. The power of information is addressed with guidelines and examples for gathering and using information to enhance the school’s marketing efforts. Finally, three “real-life” school marketing success stories provide illustration, motivation, and inspiration. Throughout the book, information is presented in concise, topic-related sections for easy reference with examples and illustrations to facilitate program implementation. The author relied heavily on personal marketing, communication, and public relations experience in both the private sector and public education.

More books from Rowman & Littlefield Publishers

Cover of the book Competing on Culture by Johanna M. Lockhart
Cover of the book Evaluating a Student Teacher by Johanna M. Lockhart
Cover of the book Women's Political Discourse by Johanna M. Lockhart
Cover of the book Military Mental Health Care by Johanna M. Lockhart
Cover of the book Bending the Future to Their Will by Johanna M. Lockhart
Cover of the book Latinos in Libraries, Museums, and Archives by Johanna M. Lockhart
Cover of the book Landscapes in Music by Johanna M. Lockhart
Cover of the book Experiencing Leonard Bernstein by Johanna M. Lockhart
Cover of the book Social Movements and American Political Institutions by Johanna M. Lockhart
Cover of the book Violence, Conflict, and World Order by Johanna M. Lockhart
Cover of the book The Myth of Aristotle's Development and the Betrayal of Metaphysics by Johanna M. Lockhart
Cover of the book Building Your IR Theory Toolbox by Johanna M. Lockhart
Cover of the book The Tapestry of Culture by Johanna M. Lockhart
Cover of the book Senate Procedure and Practice by Johanna M. Lockhart
Cover of the book Douglas MacArthur by Johanna M. Lockhart
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy