Global Luxury Trends
Innovative Strategies for Emerging Markets
Business & Finance, Economics, International Economics, Marketing & Sales
| Author: | J. Hoffmann, I. Coste-Manière | ISBN: | 9781137287397 |
| Publisher: | Palgrave Macmillan UK | Publication: | December 4, 2012 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | J. Hoffmann, I. Coste-Manière |
| ISBN: | 9781137287397 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | December 4, 2012 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.
The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.
