International Place Branding Yearbook 2010
Place Branding in the New Age of Innovation
Business & Finance, Management & Leadership, Management, Marketing & Sales
| Author: | F. Go, R. Govers | ISBN: | 9780230298095 |
| Publisher: | Palgrave Macmillan UK | Publication: | October 27, 2010 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | F. Go, R. Govers |
| ISBN: | 9780230298095 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | October 27, 2010 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
