Introduction to Online Marketing

marketing ways to attract and engage the digital generation

This book was created as an Internet Marketing course to explore marketing’s function enhanced through effective use of the Internet. This book will help you become knowledgeable in up-to-date online marketing terms and technology, show how to create a profitable marketing strategy for the Internet. Course investigates how brick and-mortar organizations can use interactive technologies to change consumer practices, and incorporate the entrepreneurial side of internet marketing. Our readers will be introduced to current interactive technologies that can improve an organization’s existing marketing mix. You will learn about search engines, construct blogs, and web sites, and learn powerful marketing techniques by using other viral, email, social, and electronic-internet marketing tools. The course is designed to nurture creativity and creative thinking skills that can be applied to a digital world.