Legal Environment for businesses in the US market

The Oettinger Brewery - Entering the US market

Nonfiction, Social & Cultural Studies, Political Science, Politics, Economic Policy
Cover of the book Legal Environment for businesses in the US market by Erik Silge, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Erik Silge ISBN: 9783640364756
Publisher: GRIN Publishing Publication: July 3, 2009
Imprint: GRIN Publishing Language: English
Author: Erik Silge
ISBN: 9783640364756
Publisher: GRIN Publishing
Publication: July 3, 2009
Imprint: GRIN Publishing
Language: English

Essay from the year 2009 in the subject Business economics - Economic Policy, grade: 1,0, Pfeiffer University, language: English, abstract: This summary deals with a German company planning to enter the US market. The company 'Oettinger Brauerei GmbH' is engaged in the business of beer brewing. It is a well established brand on the German market with a rapidly growing market share. The company has discovered a competitive gap in brewing a brand beer and distributing it at a low price - they promote their products with the slogan 'Germany's price-worthiest brand beer'. The same strategy could be pursued on the US market, as there are already foreign beers (e.g. from Belgium, Netherlands, and from Germany), but those are relatively expensive. This is due to the fact that only upper scale brands from Europe have yet entered the American beer market. Furthermore, as the total percentage of beer brewed in Germany is declining, there is an upcoming need for German beer producers to search for new markets abroad. To successfully transfer its strategy of cost leadership, Oettinger will have to produce its beer locally in the USA to save import fees and distribution costs. There are some issues that arise with this option concerning accounting, taxes, finance, and law - this summary will concentrate on certain aspects of law Oettinger will have to deal with. Additionally, because the company is a rather small brewery considering its market capitalization, it has not the financial strength like for example the giant brewer Inbev. The legal side of entering this new market should include both economic and risk related aspects. This paper will therefore primarily deal with the concept of strict liability and organizational options. In general Oettinger can chose between setting up a new business in the USA, simply importing its products (which has already been excluded above), and producing in the US at another directly owned facility.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2009 in the subject Business economics - Economic Policy, grade: 1,0, Pfeiffer University, language: English, abstract: This summary deals with a German company planning to enter the US market. The company 'Oettinger Brauerei GmbH' is engaged in the business of beer brewing. It is a well established brand on the German market with a rapidly growing market share. The company has discovered a competitive gap in brewing a brand beer and distributing it at a low price - they promote their products with the slogan 'Germany's price-worthiest brand beer'. The same strategy could be pursued on the US market, as there are already foreign beers (e.g. from Belgium, Netherlands, and from Germany), but those are relatively expensive. This is due to the fact that only upper scale brands from Europe have yet entered the American beer market. Furthermore, as the total percentage of beer brewed in Germany is declining, there is an upcoming need for German beer producers to search for new markets abroad. To successfully transfer its strategy of cost leadership, Oettinger will have to produce its beer locally in the USA to save import fees and distribution costs. There are some issues that arise with this option concerning accounting, taxes, finance, and law - this summary will concentrate on certain aspects of law Oettinger will have to deal with. Additionally, because the company is a rather small brewery considering its market capitalization, it has not the financial strength like for example the giant brewer Inbev. The legal side of entering this new market should include both economic and risk related aspects. This paper will therefore primarily deal with the concept of strict liability and organizational options. In general Oettinger can chose between setting up a new business in the USA, simply importing its products (which has already been excluded above), and producing in the US at another directly owned facility.

More books from GRIN Publishing

Cover of the book Der Schutz von immateriellen Unternehmensressourcen im globalen Umfeld by Erik Silge
Cover of the book Emily Dickinson's Death Poetry by Erik Silge
Cover of the book English in the European Union by Erik Silge
Cover of the book Evolution - fact or just one of many theories? by Erik Silge
Cover of the book A review of the novel 'The Inheritance of Loss' by Kiran Desai by Erik Silge
Cover of the book The relationship between phonology and orthography and the issue of orthographic reform for English by Erik Silge
Cover of the book Anaphora as a liguistic, philosophical and psycholinguistic phenomenon by Erik Silge
Cover of the book The Franco-German Relationship by Erik Silge
Cover of the book Darstellung und Beurteilung der Anwendung von IAS 2 by Erik Silge
Cover of the book Journal (21 days) of my experience at an American High School by Erik Silge
Cover of the book How to deal with the Stability and Growth Pact - A critical disquisition on the stability tool of the EMU by Erik Silge
Cover of the book Theme Analysis: Lorraine Hansberry's 'A Raisin in the Sun' by Erik Silge
Cover of the book Democratization of Iraq by Erik Silge
Cover of the book Brand Management in the Hotel Industry and its Potential for Achieving Customer Loyalty by Erik Silge
Cover of the book The Legislatures of the United States And Germany. A Comparison by Erik Silge
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy