| Author: | Brian Richardson | ISBN: | 9781135820343 |
| Publisher: | Taylor and Francis | Publication: | September 2, 2003 |
| Imprint: | Taylor & Francis | Language: | English |
| Author: | Brian Richardson |
| ISBN: | 9781135820343 |
| Publisher: | Taylor and Francis |
| Publication: | September 2, 2003 |
| Imprint: | Taylor & Francis |
| Language: | English |
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
