Marketing to the Ageing Consumer

The Secrets to Building an Age-Friendly Business

Business & Finance, Economics, International Economics, Marketing & Sales
Cover of the book Marketing to the Ageing Consumer by D. Stroud, K. Walker, Palgrave Macmillan UK
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Author: D. Stroud, K. Walker ISBN: 9780230378209
Publisher: Palgrave Macmillan UK Publication: December 14, 2012
Imprint: Palgrave Macmillan Language: English
Author: D. Stroud, K. Walker
ISBN: 9780230378209
Publisher: Palgrave Macmillan UK
Publication: December 14, 2012
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

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