Marketing Your New Business
Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
| Author: | Bruce Barringer | ISBN: | 9780132378918 |
| Publisher: | Pearson Education | Publication: | August 12, 2010 |
| Imprint: | FT Press | Language: | English |
| Author: | Bruce Barringer |
| ISBN: | 9780132378918 |
| Publisher: | Pearson Education |
| Publication: | August 12, 2010 |
| Imprint: | FT Press |
| Language: | English |
This is the eBook version of the printed book.
This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats.
The three realities you must understand to create a winning marketing plan.
Marketing is one area where hard work and ingenuity can make up for a lack of funds. It’s also an area where money can be easily wasted if a business doesn’t have a well-thought-out marketing plan. There are three things to be mindful of as you approach the topic of marketing and promotions in a new business. First, a business’s marketing efforts should be consistent with its overall mission and values. For example….
This is the eBook version of the printed book.
This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats.
The three realities you must understand to create a winning marketing plan.
Marketing is one area where hard work and ingenuity can make up for a lack of funds. It’s also an area where money can be easily wasted if a business doesn’t have a well-thought-out marketing plan. There are three things to be mindful of as you approach the topic of marketing and promotions in a new business. First, a business’s marketing efforts should be consistent with its overall mission and values. For example….
