Mixed Media

Moral Distinctions in Advertising, Public Relations, and Journalism

Nonfiction, Reference & Language, Language Arts, Journalism
Cover of the book Mixed Media by Tom Bivins, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Tom Bivins ISBN: 9781351788960
Publisher: Taylor and Francis Publication: September 8, 2017
Imprint: Routledge Language: English
Author: Tom Bivins
ISBN: 9781351788960
Publisher: Taylor and Francis
Publication: September 8, 2017
Imprint: Routledge
Language: English

Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. Covering both ethical theory and its practical application to the media professions, Mixed Media serves as an indispensable starting point for those seeking to develop an ethical framework with regard to mass media. Each media industry is covered with specific attention paid to relevant ethical decision-making approaches involving primary concerns such as truth telling, constituent obligations, persuasion versus advocacy, and respect for the consumers of public communication. In addition, the book covers new media and how ethics affect such concepts as social media, word-of-mouth advertising, and the impact of the digital revolution. And, new to this edition, recent concerns in areas such as satire and the dilemma of free speech versus constraint are discussed, as well as the quandry of native advertising in journalism. Readers will come away with a greater appreciation for moral philosophy and theory as a foundation for decision making, and will develop a personal "yardstick" by which to measure their decisions.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. Covering both ethical theory and its practical application to the media professions, Mixed Media serves as an indispensable starting point for those seeking to develop an ethical framework with regard to mass media. Each media industry is covered with specific attention paid to relevant ethical decision-making approaches involving primary concerns such as truth telling, constituent obligations, persuasion versus advocacy, and respect for the consumers of public communication. In addition, the book covers new media and how ethics affect such concepts as social media, word-of-mouth advertising, and the impact of the digital revolution. And, new to this edition, recent concerns in areas such as satire and the dilemma of free speech versus constraint are discussed, as well as the quandry of native advertising in journalism. Readers will come away with a greater appreciation for moral philosophy and theory as a foundation for decision making, and will develop a personal "yardstick" by which to measure their decisions.

More books from Taylor and Francis

Cover of the book Gender, Power and the Unitarians in England, 1760-1860 by Tom Bivins
Cover of the book The New Economic Diplomacy by Tom Bivins
Cover of the book The Magnetic Leader by Tom Bivins
Cover of the book The Practice of Critical Discourse Analysis: an Introduction by Tom Bivins
Cover of the book The Arabic Classroom by Tom Bivins
Cover of the book Interpreting Professional Self-Regulation by Tom Bivins
Cover of the book China's Nonprofit Sector by Tom Bivins
Cover of the book Know Thyself by Tom Bivins
Cover of the book Mooting by Tom Bivins
Cover of the book Stakeholder Engagement and Sustainability Reporting by Tom Bivins
Cover of the book Mary Wollstonecraft by Tom Bivins
Cover of the book What Makes a Philosopher Great? by Tom Bivins
Cover of the book The Plow, the Pen and the Sword by Tom Bivins
Cover of the book Translation and World Literature by Tom Bivins
Cover of the book Effective Schools for Disaffected Students by Tom Bivins
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy