Persuasive Writing
How to harness the power of words
Business & Finance, Business Reference, Business Communication, Marketing & Sales, Sales & Selling
| Author: | Peter Frederick | ISBN: | 9780273746164 |
| Publisher: | Pearson Education Limited | Publication: | September 26, 2012 |
| Imprint: | Pearson Business | Language: | English |
| Author: | Peter Frederick |
| ISBN: | 9780273746164 |
| Publisher: | Pearson Education Limited |
| Publication: | September 26, 2012 |
| Imprint: | Pearson Business |
| Language: | English |
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time.
Discover how to:
Transform any document into something truly compelling and persuasive
Understand what your reader really wants to hear and use this to get what you want
Combine logic and emotion to convince even the most sceptical reader
Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time.
Discover how to:
Transform any document into something truly compelling and persuasive
Understand what your reader really wants to hear and use this to get what you want
Combine logic and emotion to convince even the most sceptical reader
Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.
