Real Luxury
How Luxury Brands Can Create Value for the Long Term
Business & Finance, Management & Leadership, Production & Operations Management, Marketing & Sales
| Author: | M. Pinkhasov, R. Nair | ISBN: | 9781137395573 |
| Publisher: | Palgrave Macmillan UK | Publication: | August 28, 2014 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | M. Pinkhasov, R. Nair |
| ISBN: | 9781137395573 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | August 28, 2014 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
