Social Media and e-Diplomacy in China

Scrutinizing the Power of Weibo

Nonfiction, Social & Cultural Studies, Political Science, International, International Relations, Social Science
Cover of the book Social Media and e-Diplomacy in China by Ying Jiang, Palgrave Macmillan US
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ying Jiang ISBN: 9781137593580
Publisher: Palgrave Macmillan US Publication: August 9, 2017
Imprint: Palgrave Pivot Language: English
Author: Ying Jiang
ISBN: 9781137593580
Publisher: Palgrave Macmillan US
Publication: August 9, 2017
Imprint: Palgrave Pivot
Language: English

As with many spheres of public life, public diplomatic communication is being transformed by the boom of social media. More than 165 foreign governmental organisations in China have embarked on the use of Weibo (a hybrid of Facebook and Twitter in China) to engage with Chinese citizens and reach out to youth populations, one of the major goals of current public diplomacy efforts. This exciting new pivot, based on systemic research of Weibo usage by embassies in China, explores the challenges and the limits that the use of Chinese Weibo (and Chinese social media in general) poses for foreign embassies, and considers ways to use these or other tools. It offers a systematic study of the effectiveness and challenges of using Weibo for public diplomatic communication in and with China. Addressing the challenges of e-diplomacy, it considers notably the occurrence of cyber-nationalism on Weibo and encourages a critical look at its practice, arguing how it can contribute to the goals of public diplomacy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As with many spheres of public life, public diplomatic communication is being transformed by the boom of social media. More than 165 foreign governmental organisations in China have embarked on the use of Weibo (a hybrid of Facebook and Twitter in China) to engage with Chinese citizens and reach out to youth populations, one of the major goals of current public diplomacy efforts. This exciting new pivot, based on systemic research of Weibo usage by embassies in China, explores the challenges and the limits that the use of Chinese Weibo (and Chinese social media in general) poses for foreign embassies, and considers ways to use these or other tools. It offers a systematic study of the effectiveness and challenges of using Weibo for public diplomatic communication in and with China. Addressing the challenges of e-diplomacy, it considers notably the occurrence of cyber-nationalism on Weibo and encourages a critical look at its practice, arguing how it can contribute to the goals of public diplomacy.

More books from Palgrave Macmillan US

Cover of the book China on the Ground in Latin America by Ying Jiang
Cover of the book The Turning Point in US-Japan Relations by Ying Jiang
Cover of the book The Establishment Responds by Ying Jiang
Cover of the book Lit and Dark Liquidity with Lost Time Data: Interlinked Trading Venues around the Global Financial Crisis by Ying Jiang
Cover of the book The Other People by Ying Jiang
Cover of the book When Private Talk Goes Public by Ying Jiang
Cover of the book The Indistinct Human in Renaissance Literature by Ying Jiang
Cover of the book Youth Identities and Argentine Popular Music by Ying Jiang
Cover of the book Technology of Oppression by Ying Jiang
Cover of the book US Immigration Reform and Its Global Impact by Ying Jiang
Cover of the book Energy Efficiency and the Future of Real Estate by Ying Jiang
Cover of the book Gifts of Virtue, Alice Walker, and Womanist Ethics by Ying Jiang
Cover of the book The Culture of Joyce’s Ulysses by Ying Jiang
Cover of the book A Pragmatic Guide to Real Options by Ying Jiang
Cover of the book Non-Metaphysical Theology After Heidegger by Ying Jiang
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy