Strategic Management
Strategists at Work
Business & Finance, Management & Leadership, Planning & Forecasting, Management
| Author: | Robert MacIntosh, Donald MacLean | ISBN: | 9781137035455 |
| Publisher: | Macmillan Education UK | Publication: | December 12, 2014 |
| Imprint: | Red Globe Press | Language: | English |
| Author: | Robert MacIntosh, Donald MacLean |
| ISBN: | 9781137035455 |
| Publisher: | Macmillan Education UK |
| Publication: | December 12, 2014 |
| Imprint: | Red Globe Press |
| Language: | English |
Strategic Management: Strategists at Work provides a practical and simple approach to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of strategy work with a myriad of organisations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist's role.
Key benefits:
• Provides a comprehensive range of templates that have been road-tested with over 400 senior managers
• Includes extensive case material and interviews
• Lecture slides, tutorials, and multiple choice questions available on the companion website
Strategic Management: Strategists at Work provides a practical and simple approach to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of strategy work with a myriad of organisations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist's role.
Key benefits:
• Provides a comprehensive range of templates that have been road-tested with over 400 senior managers
• Includes extensive case material and interviews
• Lecture slides, tutorials, and multiple choice questions available on the companion website
