The Brains Behind Great Ad Campaigns
Creative Collaboration between Copywriters and Art Directors
Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Social & Cultural Studies, Social Science
| Author: | Margo Berman, Robyn Blakeman | ISBN: | 9781461644125 |
| Publisher: | Rowman & Littlefield Publishers | Publication: | July 16, 2009 |
| Imprint: | Rowman & Littlefield Publishers | Language: | English |
| Author: | Margo Berman, Robyn Blakeman |
| ISBN: | 9781461644125 |
| Publisher: | Rowman & Littlefield Publishers |
| Publication: | July 16, 2009 |
| Imprint: | Rowman & Littlefield Publishers |
| Language: | English |
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
