The Handbook of Marketing Research
Uses, Misuses, and Future Advances
Business & Finance, Marketing & Sales, Research
| Author: | Rajiv Grover, Dr. Marco Vriens | ISBN: | 9781506319452 |
| Publisher: | SAGE Publications | Publication: | June 23, 2006 |
| Imprint: | SAGE Publications, Inc | Language: | English |
| Author: | Rajiv Grover, Dr. Marco Vriens |
| ISBN: | 9781506319452 |
| Publisher: | SAGE Publications |
| Publication: | June 23, 2006 |
| Imprint: | SAGE Publications, Inc |
| Language: | English |
The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.
The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.
