The New Social Game

Sharing Economy and Digital Revolution: Into the Change of Consumers' Habit

Business & Finance, Entrepreneurship & Small Business, New Business Enterprises, Economics, Development & Growth
Cover of the book The New Social Game by Francesca De Canio, Davide Pellegrini, Bocconi University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Francesca De Canio, Davide Pellegrini ISBN: 9788885486164
Publisher: Bocconi University Press Publication: December 1, 2017
Imprint: Bocconi University Press Language: English
Author: Francesca De Canio, Davide Pellegrini
ISBN: 9788885486164
Publisher: Bocconi University Press
Publication: December 1, 2017
Imprint: Bocconi University Press
Language: English

The aim of this book is to understand whether the new social game creates wealth for its participants. For this reason, the authors look at the theoretical implications of the increasing overlap between dialogue and sale, market and society, or, more simply, money and gift. By focusing on the convergence taking place between the roles of customer and citizen, the book develops a new theory of convergence and tests it through a dedicated model of a so-called “co-value chain”. This model is applied to a large number of recent case histories, discussing the implications for management. In many cases, companies are mere facilitators of the service, while consumers are channel leaders and drivers of the service production and consumption. Such collaborative consumption is investigated in detail in the empirical section at the end of the book, through an analysis of Blablacar and Airbnb.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The aim of this book is to understand whether the new social game creates wealth for its participants. For this reason, the authors look at the theoretical implications of the increasing overlap between dialogue and sale, market and society, or, more simply, money and gift. By focusing on the convergence taking place between the roles of customer and citizen, the book develops a new theory of convergence and tests it through a dedicated model of a so-called “co-value chain”. This model is applied to a large number of recent case histories, discussing the implications for management. In many cases, companies are mere facilitators of the service, while consumers are channel leaders and drivers of the service production and consumption. Such collaborative consumption is investigated in detail in the empirical section at the end of the book, through an analysis of Blablacar and Airbnb.

More books from Development & Growth

Cover of the book Research Design for Business & Management by Francesca De Canio, Davide Pellegrini
Cover of the book Beyond Genetics by Francesca De Canio, Davide Pellegrini
Cover of the book The Former Yugoslavia at the Turn of the Twenty-First Century by Francesca De Canio, Davide Pellegrini
Cover of the book The Value of Nothing by Francesca De Canio, Davide Pellegrini
Cover of the book HRD in a Complex World by Francesca De Canio, Davide Pellegrini
Cover of the book The Challenges of Doing Business in Papua New Guinea by Francesca De Canio, Davide Pellegrini
Cover of the book Transcontinental Strategies for Industrial Development and Economic Growth by Francesca De Canio, Davide Pellegrini
Cover of the book Capitalism and Commerce by Francesca De Canio, Davide Pellegrini
Cover of the book Anarchy, Inc.: Profiting in a Decentralized World with Artificial Intelligence and Blockchain by Patrick Schwerdtfeger by Francesca De Canio, Davide Pellegrini
Cover of the book KaChing: How to Run an Online Business that Pays and Pays by Francesca De Canio, Davide Pellegrini
Cover of the book A Millionaire In A Year by Francesca De Canio, Davide Pellegrini
Cover of the book Regional Development in Australia by Francesca De Canio, Davide Pellegrini
Cover of the book Strategic Excellence in the Architecture, Engineering, and Construction Industries by Francesca De Canio, Davide Pellegrini
Cover of the book Erfolgsstrategien im Handwerk by Francesca De Canio, Davide Pellegrini
Cover of the book Intellectual Property in Global Governance by Francesca De Canio, Davide Pellegrini
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy