Trust, Social Relations and Engagement
Understanding Customer Behaviour on the Web
Business & Finance, Management & Leadership, Management, Marketing & Sales
| Author: | D. Padua | ISBN: | 9780230391253 |
| Publisher: | Palgrave Macmillan UK | Publication: | July 31, 2012 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | D. Padua |
| ISBN: | 9780230391253 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | July 31, 2012 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.
