Unraveling the Mysteries of Case Study Research
A Guide for Business and Management Students
Business & Finance
| Author: | Marilyn L. Taylor, Mikael Søndergaard | ISBN: | 9781786437228 |
| Publisher: | Edward Elgar Publishing | Publication: | July 28, 2017 |
| Imprint: | Language: | English |
| Author: | Marilyn L. Taylor, Mikael Søndergaard |
| ISBN: | 9781786437228 |
| Publisher: | Edward Elgar Publishing |
| Publication: | July 28, 2017 |
| Imprint: | |
| Language: | English |
An accessible and current yet in depth introduction to conducting a case study or a project focusing on a company or business situation. This textbook provides an introduction to identifying the motivation and objectives for a project, defining and designing a research question, guiding a research plan, conducting the research, gathering and interpreting data and understanding the context of your research. It is suitable for undergraduates undertaking a research project for the first time and for those with more experience who want to make the process ‘fun’.
An accessible and current yet in depth introduction to conducting a case study or a project focusing on a company or business situation. This textbook provides an introduction to identifying the motivation and objectives for a project, defining and designing a research question, guiding a research plan, conducting the research, gathering and interpreting data and understanding the context of your research. It is suitable for undergraduates undertaking a research project for the first time and for those with more experience who want to make the process ‘fun’.
