| Author: | Robert Brunner, Stewart Emery, Russ Hall | ISBN: | 9780132476461 |
| Publisher: | Pearson Education | Publication: | November 30, 2009 |
| Imprint: | FT Press | Language: | English |
| Author: | Robert Brunner, Stewart Emery, Russ Hall |
| ISBN: | 9780132476461 |
| Publisher: | Pearson Education |
| Publication: | November 30, 2009 |
| Imprint: | FT Press |
| Language: | English |
This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.
A process, not an event: achieving total commitment to building a design-driven company, from top to bottom.
Even companies that get on the path of being design driven may have rogue cells in their DNA that can multiply to become a potentially fatal flaw. The risk is almost always around losing the magic that got them where they were, backing away from a living approach that ensured freshness and ongoing vision....
This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.
A process, not an event: achieving total commitment to building a design-driven company, from top to bottom.
Even companies that get on the path of being design driven may have rogue cells in their DNA that can multiply to become a potentially fatal flaw. The risk is almost always around losing the magic that got them where they were, backing away from a living approach that ensured freshness and ongoing vision....
