| Author: | Philip Kotler, Nancy R. Lee | ISBN: | 9780132475709 |
| Publisher: | Pearson Education | Publication: | November 2, 2009 |
| Imprint: | FT Press | Language: | English |
| Author: | Philip Kotler, Nancy R. Lee |
| ISBN: | 9780132475709 |
| Publisher: | Pearson Education |
| Publication: | November 2, 2009 |
| Imprint: | FT Press |
| Language: | English |
This Element is an excerpt from Up and Out of Poverty: The Social Marketing Solution (ISBN: 9780137141005) by Philip Kotler and Nancy R. Lee. Available in print and digital formats.
Why global poverty is more than an abstract moral issue: the surprising, direct impact it has on your life.
We see the faces of the hungry, unemployed, and homeless. We know about mothers who experience their children dying young from diarrhea, who die in childbirth; the millions who have tuberculosis, malaria, or HIV/AIDS. But what is the impact on the rest of us--the nonpoor? We suggest it is enormous.
This Element is an excerpt from Up and Out of Poverty: The Social Marketing Solution (ISBN: 9780137141005) by Philip Kotler and Nancy R. Lee. Available in print and digital formats.
Why global poverty is more than an abstract moral issue: the surprising, direct impact it has on your life.
We see the faces of the hungry, unemployed, and homeless. We know about mothers who experience their children dying young from diarrhea, who die in childbirth; the millions who have tuberculosis, malaria, or HIV/AIDS. But what is the impact on the rest of us--the nonpoor? We suggest it is enormous.
