Strategic Management in a Global Context impact of the downturn

Examination and evaluation of the global impact of the downturn on the automotive industry and how the industries have reacted

Business & Finance, Management & Leadership, Management
Cover of the book Strategic Management in a Global Context impact of the downturn by Markus Baum, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Markus Baum ISBN: 9783656190349
Publisher: GRIN Verlag Publication: May 14, 2012
Imprint: GRIN Verlag Language: English
Author: Markus Baum
ISBN: 9783656190349
Publisher: GRIN Verlag
Publication: May 14, 2012
Imprint: GRIN Verlag
Language: English

Scientific Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, The University of Surrey (School of Management ), language: English, abstract: ABSTRACT & CONCLUSION The current recession, arising from a real estate crisis in the US and followed by a global financial crisis, has affected industries differently around the world. The automotive industry decreased by 15% globally in production of cars and light commercial vehicles (VDA, 2009) as result of the downturn. Lot of companies were supported by the government directly or indirectly. Obsolete structure of the industry and high overcapacity are the main problems. The assessment in this paper examines and evaluates the global impact of the downturn on the automotive industry and how the industries have reacted. BMW, one of the ten largest car manufacturers worldwide, operates experienced a 10.4% loss in sales in relating to the previous year as result of the recession and decrease in demand in the automotive industry. The reaction to it was for example less investment in to R&D and redundancies. Almost all resources, capabilities and competitiveness of BMW were concerned. The extent to which the downturn affected those will be examined and evaluated in the second part of this paper. The most important future trends in the automotive industry will be 'green technology' and 'changing in customers demand'. Capacity optimization will be important to win the competition. BMW is recommended to penetrate the market with its successful products and to invest in R&D to follow and setting industry trends. The third part of this paper provides perspectives and recommendation for the industry and provides strategy recommendations for BMW. ABOUT THE AUTHOR Markus B. Baum, MBA Markus Baum is Group Finance Director at a management consulting firm with focus on business strategy, supply chain management (SCM), manufacturing & logistics, sourcing & purchasing, marketing & sales, financial management and information technology (IT-strategy). The company has subsidiaries in Germany, Switzerland, Belgian, France, United Kingdom and Russia. Markus Baum earned a MBA with distinction from the University of Surrey (UK), is an international certified accountant, has and graduation in accounting & controlling and an apprenticeship as tax adviser assistant. Markus Baum is a member of the International Controlling Association.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Scientific Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, The University of Surrey (School of Management ), language: English, abstract: ABSTRACT & CONCLUSION The current recession, arising from a real estate crisis in the US and followed by a global financial crisis, has affected industries differently around the world. The automotive industry decreased by 15% globally in production of cars and light commercial vehicles (VDA, 2009) as result of the downturn. Lot of companies were supported by the government directly or indirectly. Obsolete structure of the industry and high overcapacity are the main problems. The assessment in this paper examines and evaluates the global impact of the downturn on the automotive industry and how the industries have reacted. BMW, one of the ten largest car manufacturers worldwide, operates experienced a 10.4% loss in sales in relating to the previous year as result of the recession and decrease in demand in the automotive industry. The reaction to it was for example less investment in to R&D and redundancies. Almost all resources, capabilities and competitiveness of BMW were concerned. The extent to which the downturn affected those will be examined and evaluated in the second part of this paper. The most important future trends in the automotive industry will be 'green technology' and 'changing in customers demand'. Capacity optimization will be important to win the competition. BMW is recommended to penetrate the market with its successful products and to invest in R&D to follow and setting industry trends. The third part of this paper provides perspectives and recommendation for the industry and provides strategy recommendations for BMW. ABOUT THE AUTHOR Markus B. Baum, MBA Markus Baum is Group Finance Director at a management consulting firm with focus on business strategy, supply chain management (SCM), manufacturing & logistics, sourcing & purchasing, marketing & sales, financial management and information technology (IT-strategy). The company has subsidiaries in Germany, Switzerland, Belgian, France, United Kingdom and Russia. Markus Baum earned a MBA with distinction from the University of Surrey (UK), is an international certified accountant, has and graduation in accounting & controlling and an apprenticeship as tax adviser assistant. Markus Baum is a member of the International Controlling Association.

More books from GRIN Verlag

Cover of the book The Vietnam War in Short Fiction since 1945 by Markus Baum
Cover of the book Über Platons 'Staat' Bücher 2 bis 4 by Markus Baum
Cover of the book William Lottig - Hamburger Lebensgemeinschaftsschulen by Markus Baum
Cover of the book Luisenkult - Das Denkmal der Königin Luise von Erdmann Encke im Berliner Tiergarten 1876-1880 im Vergleich zu weiteren Luisendenkmälern der Kaiserzeit by Markus Baum
Cover of the book Erzeugen Mengen- und Wertsteuern gleiche Steuerlasten? by Markus Baum
Cover of the book Theoretische Fundierung in der Praxis verbreiteter Begriffe von Führungskompetenz by Markus Baum
Cover of the book Private Fotosammlungen als Quelle. Vergleichende Analyse von zwei Fotoalben by Markus Baum
Cover of the book Was ist anamnetische Solidarität? by Markus Baum
Cover of the book Deutschlands Beteiligung am Kosovo-Krieg by Markus Baum
Cover of the book Die Erinnerungskultur im zeitgenössischen Spielfilm am Beispiel des Films 'Der Neunte Tag' by Markus Baum
Cover of the book Die Monte Carlo Simulation by Markus Baum
Cover of the book Praxisrelevanz der Goodwill-Bilanzierung nach IFRS by Markus Baum
Cover of the book Eine Diskussion zu Andrea Heubachs 'Generationengerechtigkeit - Herausforderung für die zeitgenössische Ethik' by Markus Baum
Cover of the book Fällt der Apfel weit vom Stamm? Eine empirische Untersuchung des Einflusses der Eltern auf die Berufsfindung der Kinder by Markus Baum
Cover of the book S oder ss? Üben von Wörtern mit einfachem und doppelten Mitlaut an einer Lerntheke (1./2. Klasse) by Markus Baum
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy